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Job Title: VP, Marketing (Digital)

Job #:
1015
Location:
Manhattan, NY (Near Columbus Circle)
Industry:
HealthCare
Reports To:
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Channel of Trade:
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Company Size:
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Specialty Area:
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Sales Volume:
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Position Level:
-
Relocation:
No
Compensation (DOE):
$250,000 (DOE) + bonus + equity

JOB DESCRIPTION:
*** MUST HAVE EXPERIENCE WITH DIGITAL MARKETING / B2C experience / Performance Marketing ***
EXPERIENCE:
*** MUST HAVE EXPERIENCE WITH DIGITAL MARKETING / B2C experience / Performance Marketing *** • 12+ years of experience in successively more senior marketing roles • Experience at direct-to-consumer, digitally-focused startup(s) • A proven track record of leadership in building and managing marketing teams to deliver results • Deep knowledge of how to use digital channels, in particular SEM, Paid Social, and display, to efficiently drive customer acquisition • Strong analytical skills, in particular a deep understanding of Customer Lifetime Value and how this applies to all acquisition and retention efforts • Fluency with marketing automation tools (CRM, CDP and ESP) to support lead funnel management • Experience in creating a customer journey and tying marketing plan to purchase conversion • The ability to activate media, analyze success and pivot quickly with media and communications strategies based on business performance • Deep knowledge of the interplay between earned and social/digital media • Experience in developing and executing against brand strategies • An instinct for strong storytelling and an ability to collaborate well with creative partners
EDUCATION:
MBA preferred
OTHER:
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PERCENT TRAVEL:
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