Job Title: Brand Manager

Job #:
Denver, CO
CPG - Nutritional Supplements
Reports To:
Channel of Trade:
Company Size:
Specialty Area:
Sales Volume:
Position Level:
Yes - will relo for the right candidate
Compensation (DOE):
up to $110,000 (DOE)


Reports to the CMO

●    Responsible for strategic brand planning, financial planning, analytics and reporting, promotional efforts. including television, digital, mobile, outdoor, radio, podcast, event, and print advertising.
●    Establish performance specifications, cost and price parameters, market applications and sales estimates.
●    Utilize a test and learn approach to quickly identify what works and what doesn’t, optimizing to the former.
●    Must use data to illustrate performance and to recommend future courses of action.
●    Be an influential thought leader who leads cross-functional teams, has a strong business understanding, and who gets that we live in a mobile world yearning for convenience.
●    Use market research to listen to users and to the market to inspire creativity, innovation and growth.
●    Analyze brand positioning and consumer insights to help shape and communicate our mission.
●    Translate brand elements into plans and go-to-market strategies.
●    Develop and manage a strategy for product reviews and testimonials.
●    Give feedback on merchandising and social/content needs and requirements to deliver KPIs.
●    Analyze key competitive brand offerings and make suggestions to improve KPIs.
●    Create and deploy strategies which drive optimal Gross Margin and Revenue targets.
●    Create and manage an annual brand calendar along with a vision for future years.
●    Act as a partner with Marketing, Sales, Project Management, Product Development.

Knowledge and Skill Requirements
●    Minimum of 7+ years of brand experience with documented results of improving performance.
●    Highly analytical in nature with experience developing and managing a brand P&L.
●    Business savvy with ability to utilize metrics/analytics to identify brand opportunities.
●    Proven experience multitasking with high level planning, cross-departmental integration and hands on tactical implementation.
●    Interact & collaborate across multiple functions in order to accomplish a common goal.
●    Prior experience working in the CPG, OTC or Supplement landscape desired.
●    Ability to express complex concepts in a clear manner.
●    Ability to determine and shift priorities quickly and to examine issues both strategically and tactically.
●    Ability to carry out detailed tasks and projects with minimal direction or supervision.
●    Ability to solve practical problems and deal with a variety of variables.
●    Ability to take initiative to complete tasks and solve problems.
●    Excellent oral and written communication skills.
●    Strong interpersonal skills and ability to build positive working relationships.
●    Technical expertise in launching and driving marketing campaigns.
●    Must be proficient with the Google Suite and Microsoft Office, including PowerPoint and Excel.
●    File sharing via Google Drive and Drop-Box

4-year degree