How a CPG Category Manager Orchestrates Winning Assortment and Promotion Plans
In consumer packaged goods (CPG), the CPG Category Manager links what shoppers want with what’s on the shelf. Their work blends data, strategy, and teamwork. Done well, it grows sales, improves margins, and makes shoppers happier. Here’s how a CPG Category Manager builds smart assortment and promotion plans, step by step. CPG Category Manager:…