Have you ever wondered what a director of sales does or why they’re an essential role in consumer packaged goods (CPG) companies? Are you looking to break into the field of corporate leadership? Or are you familiar with the industry but want to know more about the different roles at higher levels of organizations?
If your answer is ‘yes,’ this guide is for you. Let’s explore the duties and responsibilities of a CPG Director of Sales to give you insight into their crucial job.
What Does a Director of Sales Primarily Do?
Being a sales director is a taxing job that’s also very rewarding. They manage a dedicated sales department. They lead any projects meant to increase the company’s profits. At the same time, they have to maintain high employee morale to motivate them to hit sales goals. As such, it can be very stressful at times.
Another thing they do is conduct research about their competition and learn how much their products are worth through supply and demand. It helps them develop reasonable and competitive prices that will fit the budgets of their target consumers.
Primary Duties & Responsibilities of a Sales Director
A sales director has a wide range of responsibilities they need to fulfill daily. These responsibilities will help an organization grow and prosper. Some typical duties are the following:
- Develop a strategic plan to achieve sales targets
- Create sales goals to be communicated with the C-Level Executives
- Establish relationships with customers to understand their needs and objectives better
- Understand the trends and landscapes of their industry
- Communicate value propositions
These are just a few primary responsibilities that a sales director will face, but there are many more depending on the firm’s needs.
Skills & Qualifications a Director of Sales Must Have
Sales directors may manage and perform their jobs efficiently and successfully because they have industry expertise and soft skills. The following are some of the essential skills:
- Top-tier communication: Quality & excellent verbal and written communication skills
- Sales: The ability to drive a sales process from beginning to end
- Tactics: Outstanding listening, presentation, and negotiation skills
- Driven: Knows how to develop a client-focused and achievable solutions
- Competitive: Can easily position products against the competition
With these skills, a Director of Sales can help an organization reach its goals in terms of profits and sales. They also make sure that the customer experience is at its best.
Find Out if the Sales Director Position is Right for You
Sales directors are an invaluable asset to any organization. It can be a very demanding position, but it offers great rewards. Furthermore, managing an entire department allows them to hone their leadership skills while learning every day.
If you want to apply for this job position, you should know its duties and obligations. Knowing its skill requirements allows you to determine whether or not it is the suitable career route for you. Let Hunter & Michaels help you find the right firm if you consider applying for this job. If you have any more questions about this career, don’t hesitate to contact us today!
