From Data to Strategy: The Impact of a CPG Category Manager on Brand Success

From Data to Strategy: The Impact of a CPG Category Manager on Brand Success

In the competitive world of Consumer Packaged Goods (CPG), understanding market dynamics and consumer preferences is crucial for brands aiming to stand out. At the heart of translating market data into actionable strategies is the CPG Category Manager—an essential role that significantly influences brand success. Bridging Data and Strategy with a CPG Category Manager A…

How a CPG Agency Like Hunter & Michaels Transforms Executive Recruitment in the Consumer Packaged Goods Industry

How a CPG Agency Like Hunter & Michaels Transforms Executive Recruitment in the Consumer Packaged Goods Industry

In the fast-paced and fiercely competitive world of Consumer Packaged Goods (CPG), securing high-caliber executive talent is crucial for sustained growth and innovation—Enter Hunter & Michaels, CPG Agency. The right leadership can drive product development, optimize supply chains, and navigate complex retail landscapes. Recognizing this, many successful companies turn to specialized agencies like Hunter &…