CPG Executive Sales Roles – Target Account
Manufacturers of consumer packaged goods rely on their executive sales team to get their products into the hands of shoppers. For a consumer products company, an effective executive sales team (working with mass retailers such as Target) is essential to achieving success. They provide retailers with product information, ensure merchandise is on the shelf, and develop relationships with these key accounts.
Top CPG executive sales professionals can help obtain faster market penetrations, increase product trials, and lift sales. A well-crafted team of consumer product executive sales members can create high-performing teams that drive the business to success.
Building a successful CPG executive sales team starts with understanding your company’s needs, defining job roles and responsibilities, recruiting talent, and training your team. It is essential to have clear expectations when creating job descriptions. Hunter & Michaels is the niche recruiting firm for CPG executives in the consumer product industry.
Many CPG executive sales roles are available in the industry working with the popular mass retailer: Target. Target is one of the world’s largest retailers with over $100 billion in gross revenue.
CPG executive sales titles calling on the Target account include the following:
- Target Vice President of Sales
- Target Team Leader
- Target Sr. Director of Sales
- Target Director of Sales
- Target Sr. National Account Manager
- Target National Account Manager
- Target Key Account Manager
Target Vice President of Sales
The Vice President of Sales role is a senior leadership role responsible for developing strategies that grow CPG Sales at the Target account. The VP of Sales is responsible for managing all P&L sales efforts for the company at Target. The VP of Sales works closely with the executive teams to ensure that all sales initiatives align with the overall business goals.
Target Team Leader
The Target Team Leader is critical in driving success in CPG sales. This role oversees a team of account managers and sets goals, manages resources, and develops strategies. They are responsible for strategizing with clients, developing relationships with the retailer, negotiating contracts, and analyzing data to make informed decisions. The Team Leader is essential in motivating the sales team to reach their marks.
Target Sr. Director of Sales
The Senior Director of Sales is a key strategic leader in a CPG company’s sales efforts selling to the Target account. This role involves partnering with executive teams to develop sales strategies, managing budgets and resources to achieve business objectives, and leading teams in the execution of those strategies. The Sr. Director of Sales is responsible for recruiting, mentoring, and managing the sales team at Target.
Target Director of Sales
The role of the Director of Sales will involve developing and executing strategies to meet company objectives at the Target account. This position requires understanding of consumer packaged goods market dynamics and a demonstrated ability to influence retailers successfully. The Director of Sales must also be able to create plans that align with corporate goals, develop relationships with key accounts, present solutions to customers, and grow revenues.
Target Sr. National Account Manager
The Senior National Account Manager role is essential in driving success in CPG sales at Target. This role involves leading national account teams to identify opportunities, negotiate contracts, strategize with clients, and analyze data to make informed decisions. The Senior National Account Manager must be a strong negotiator and can develop long-term relationships with key clients.
Target National Account Manager
The National Account Manager drives sales of assigned products at Target. This position requires understanding consumer packaged goods market dynamics and experience in developing relationships with retailers, negotiating contracts, presenting solutions to customers, and executing plans aligning with corporate goals.
Target Key Account Manager
Key Account Managers are essential in driving success in CPG sales at Target. These professionals are responsible for managing key accounts, delivering presentations to senior executives and buyers, negotiating trade deals, and growing revenues from existing customers. They must also possess sound problem-solving skills and an ability to strategize with clients and retailers.
Recruiting, developing, and managing a talented team of CPG executive sales professionals is critical for success in this space. By understanding the roles within a CPG executive sales team, you can ensure that you hire individuals who have the skills needed to help your company grow. Hiring the right people, who understand and can execute the strategies and tactics required to be successful in this space, is vital to driving CPG sales. With a well-rounded executive Sales team, you can move your business forward and achieve success.
