The CPG CFO used to be primarily a numbers role. Strong technical accounting, solid reporting, careful cost management, and a firm grip on trade spend and margins — that was the job. For many organizations, that picture has not fully updated, and the mismatch shows up at the hiring stage: companies write a CPG CFO…
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The CPG COO used to be, above almost everything else, a supply chain executive. If you could keep the shelves stocked, manage trade relationships, and hold the line on cost, you were doing the job. That version of the role still exists inside some organizations. But for most consumer packaged goods companies today, it no…
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Every CPG company says it wants top talent. Far fewer can describe, with any precision, what that actually looks like. A strong resume and a familiar logo on it are easy to find. The instincts that let an executive move volume, defend margin, and read a category three steps ahead of the competition are not.…
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A decade ago, most CPG companies had a single “ecommerce person” — usually someone from sales who got handed the Amazon account because nobody else wanted it. Today, the brands leading their categories in digital commerce have entire ecommerce divisions, complete with titles that didn’t appear on a single org chart in 2014. That’s not…
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Not long ago, the CPG COO was defined by supply chain discipline, the executive who made sure product got made, stored, and delivered on time. That job still exists. But it no longer tells the full story of what a great CPG Chief Operating Officer must do. The explosive growth of CPG ecommerce across Amazon,…
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If you’ve searched “CPG GM” and landed here, you’re likely trying to figure out one of two things: what the role actually entails, or how to find, or become, one. Either way, you’re in the right place. Hunter & Michaels has been placing General Managers and executive talent in the consumer packaged goods industry since…
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Finding the right executive for a CPG organization is a strategic advantage—and speed matters. Slow hiring risks lost sales, stalled product launches, and weakened team morale. For hiring leaders who need top-tier talent faster, Hunter & Michaels combines deep industry expertise with a proven process that shortens time-to-hire while ensuring the right cultural and capability…
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The rules of retail have changed. Consumers expect seamless experiences whether they discover a product on social, buy it on a marketplace, pick it up in-store, or subscribe for monthly delivery. For consumer packaged goods (CPG) companies, growth no longer depends solely on product innovation or traditional retail relationships — it depends on leadership that…
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In consumer packaged goods (CPG), the CPG Category Manager links what shoppers want with what’s on the shelf. Their work blends data, strategy, and teamwork. Done well, it grows sales, improves margins, and makes shoppers happier. Here’s how a CPG Category Manager builds smart assortment and promotion plans, step by step. CPG Category Manager:…
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Fast-growth consumer brands face intense hiring pressure as they scale. Working with Consumer Goods Recruiting Services helps companies move quickly while maintaining quality hires. Hunter & Michaels brings 30 plus years of CPG focus and a deep industry network to help brands meet talent needs across channels and categories. Why Consumer Goods Recruiting Services…
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