Driving Digital Success: The Essential Skills of a CPG eCommerce National Account Manager

The Essential Skills of a CPG eCommerce National Account Manager

In the fast-paced world of Consumer Packaged Goods (CPG), the shift towards eCommerce has revolutionized the way brands engage with consumers. As online retail continues to soar, the role of a CPG eCommerce National Account Manager has become increasingly vital in driving digital success. At Hunter & Michaels, a premier executive search firm specializing in…

From Shelf to Screen: Exploring eCommerce Career Paths in CPG with Hunter & Michaels

From Shelf to Screen: Exploring eCommerce Career Paths in CPG with Hunter & Michaels

In today’s ever-evolving digital landscape, the consumer packaged goods (CPG) industry is witnessing a profound shift from traditional brick-and-mortar retail to the dynamic realm of eCommerce. As more shoppers turn to online platforms for their purchasing needs, CPG companies are adapting their strategies to meet this demand, leading to a surge in eCommerce opportunities within…