The eCommerce industry is growing at an unprecedented rate. Several factors affect this growth, including the increasing popularity of online shopping, the proliferation of mobile devices, and the changing demographics of shoppers.
With this growth comes increased demand for eCommerce professionals. Consumer packaged goods (CPG) companies need eCommerce talent as they look to capitalize on the shift to online shopping.
The CPG industry is a great place to start if you’re looking for a career in eCommerce. This blog will explore some of the top eCommerce roles in CPG and the skills and experience you’ll need to succeed.
Top eCommerce Roles in CPG
There are several different eCommerce roles within CPG companies. Here are some of the most popular:
- eCommerce Manager: The eCommerce manager oversees the company’s eCommerce strategy and operations. It includes managing the website, developing marketing campaigns, and analyzing data to improve performance.
- eCommerce Analyst: The eCommerce analyst is responsible for collecting and analyzing data to help improve the company’s eCommerce performance. This role requires strong analytical skills and a deep understanding of eCommerce metrics.
- eCommerce Developer: The eCommerce developer is responsible for building and maintaining the company’s eCommerce platform. This role requires strong technical skills and a deep understanding of eCommerce technology.
- eCommerce Marketing Manager: The eCommerce marketing manager is responsible for developing and executing marketing campaigns that drive traffic to the company’s eCommerce platform. This role requires strong marketing and communications skills.
- eCommerce Sales Manager: The eCommerce sales manager is responsible for driving sales on the company’s eCommerce platform. This role requires strong sales and negotiation skills.
Skills and Experience Needed for Success
Specific skills and experience you’ll need will vary depending on the role you’re pursuing. Here are some of the few qualities that will help you succeed in any eCommerce role.
- Strong analytical skills: eCommerce is a data-driven industry, so being able to collect and analyze data is critical.
- Strong marketing skills: eCommerce is a highly competitive industry, so developing and executing effective marketing campaigns is essential.
- Strong technical skills: eCommerce is a highly technical industry, so understanding and working with complex technologies is critical.
- Strong communication skills: eCommerce is a fast-paced industry, so being able to communicate effectively is essential.
- Strong sales skills: eCommerce is a sales-driven industry, so being able to drive sales is critical.
If you have these skills and qualities, you’ll be well-positioned for success in an eCommerce career.
Pursue an eCommerce Career in CPG
The eCommerce industry is growing at an unprecedented rate, and there is increasing demand for eCommerce. Consumer packaged goods (CPG) companies need eCommerce talent as they capitalize on the shift to online shopping.
At Hunter & Michaels, we specialize in placing eCommerce professionals in CPG companies. The CPG industry is a great place to start if you’re looking for a job in eCommerce.
We deeply understand the CPG industry and can help you find the right role for your skills and experience. Contact us today to learn more about our eCommerce placement services.
