Are you looking for a new opportunity in sales? If so, you’re in luck! The consumer packaged goods (CPG) industry is booming and offers various exciting sales careers. We have profiled seven of the top sales careers in CPG and give you an overview of each role. So, if you’re ready to start your career in CPG sales, keep reading!
Vice President of Sales
The Vice President of Sales is a top-level marketing, sales, and retail executive. The Vice President of Sales is also responsible for building relationships with key customers and ensuring that they are satisfied with the products and services offered by the company. They direct and oversee the department and sales teams to exceed or meet sales revenue and contribute to the company’s overall profitability.
Team Leader
The Sales Team Leader keeps the sales staff together and offers the manager the inspiration and preparation to achieve selling goods. The Team Leader of the sales department moves from one task to another, holding meetings, acting as an encouraging voice, answering questions, and delegating responsibilities.
Some key responsibilities include:
- Assist managers in sales strategy development
- Keep informed of new products and services
- Recruit, train, and coach the sales team
- Delegate tasks and set deadlines
- Set sales targets and motivate the sales team
- Prepare sales reports
Director of Sales
The Director of Sales manages all sales operations for a business or an organization. Sales directors are talented in marketing and negotiation. Their duties and responsibilities include:
- Leading and managing a sales team
- Setting sales targets
- Developing sales strategies
- Coaching and mentoring sales representatives
- Working closely with other departments to ensure that the sales team has the resources and support it needs to be successful
National Account Manager
A National Account Manager (NAM) manages sales at a national level. They prioritize client satisfaction, ensure healthy relationships between customers and the company, set targets, and promote new services. They develop, improve, and maintain client relationships in a large territory. Some of their key responsibilities include:
- Monitoring and creating targets for the national sales department
- Ensuring all accounts are maintained
- Building a professional and trusting relationship with customers
- Meeting with account managers and clients
- Managing and supervising regional salespeople in your department
- Reporting senior management on your accounts’ status
- Identifying and monitoring competitors, market trends, and new sales leads
Key Account Manager
A Key Account Manager sustains and nurtures solid relationships with key customers that generate the most profit for the company. They use company resources to formulate and implement strategic solutions to attain key clients’ long-term objectives. Their key responsibilities include:
- Addressing and fixing key clients’ complaints
- Compiling reports on goals, account progress, and forecasts for stakeholders and account teams
- Acting as the primary point of contact between internal teams and key clients
- Collaborating and communicating with the marketing, advertising, logistics, design, and sales departments to address key clients’ needs
- Meeting set deadlines for fulfilling each client’s long-term goals
Find the perfect fit for your skillset and experience in the CPG industry
If you’re looking for a challenging and rewarding sales career in the CPG industry, then these are some of the top positions you can pursue. From directors to account managers, many different roles are available depending on your skillset and experience. So, research each option carefully to find the perfect fit for you.
